March 17, 2020
There is no need to reinvent the wheel in order to become a successful business owner. Sometimes, your biggest opportunity lies in offering quality that competitors can’t match. Starting a hoagie business with PrimoHoagies is a perfect example of that philosophy in action. Let’s explore some of the major advantages of opening a business in the sub sandwich shop industry, and why customers know each visit to one of our sub shops never falls short of “primo.”
1. Our Market is Booming!
Most people don’t know that the term “hoagie” was coined by Italian shipyard workers in Philadelphia in the 1950s. There is even evidence that sandwich-like creations have existed for centuries — since the 1st century B.C!
Which all goes to say that the sandwich isn’t a wild and crazy modern discovery, it’s been a hit since ancient times. This classic convenient meal is still consumed by Americans everywhere — according to studies, we eat 300 million sandwiches on average every day – that’s a lot of people sinking their teeth into a sandwich on a regular basis. In 2019, the sandwich industry brought in $25 billion in revenue and grew at a rate of 3.4% between 2014 and 2018. Today there are more than 26,000 sandwich and sub franchises in the United States, but that doesn’t mean there isn’t room for more! If you’re interested in joining this booming industry you should take a long look at the PrimoHoagies franchise opportunity, because unlike other brands we have a unique story, we’ve outlasted all the competition in South Philly, and we know how to bring in a hungry customer.
2. Rapid Decline of Larger Sandwich Brands
If you’re worried about investing in a small brand in a pond filled with some really big fish, you might be surprised to learn that some of those larger fish are starting to shrink. The decline of some major brands that previously dominated the industry has opened up quite an opportunity for smaller, more nimble fish like PrimoHoagies. One reason is that we offer franchisees a far more collaborative approach to franchising. Our owners are not just numbers in a system, they’re our partners, and we work closely with them throughout the entire process of starting and growing a hoagie business. Our training is comprehensive, and our support is exceptional — our top priority is keeping franchisees updated on industry trends and any changes in our process that enhance their business and help them outswim the big guys.
3. The Customer Can Taste Real Quality
PrimoHoagies has thrived in the face of stiff sandwich competition because we bring award-winning ingredients like gourmet meats and cheeses to the table, and that’s quality customers can taste. PrimoHoagies is classified as a fast-casual business but we don’t operate with an assembly line mentality that sacrifices taste for efficiency. Our team members take pride in the fact that our brand began in South Philly, where the hoagie has always been a neighborhood staple, and they truly care about the customer experience. Invest in a PrimoHoagies franchise and experience the benefits of owning a superior hoagie business for yourself.
Are you interested in starting a hoagie business and ready to take the next steps? Then your first step should be to contact our team, so feel free to reach out today!