February 18, 2020
Not every entrepreneur needs to come up with a groundbreaking idea to start a new business. Have you thought about franchising? Rather than having to spend time trying to reinvent the wheel, franchise owners enjoy the benefits of an established system and service. PrimoHoagies has a fantastic sandwich shop franchise concept that is both easy to master and exists in a market that is wide open for new opportunities. Take some time to discover some of the major reasons investors are starting sandwich shop franchises in 2020!
1. Surge in Fast-Casual
This past decade, the restaurant industry saw a growing consumer interest in the fast-casual dining experience. Fine sit-down dining options are often too pricy and fast-food experiences miss on quality. Fast-casual is a way for the customer to experience the best of both worlds. Customers walk out of a store in moments and satisfy their craving without emptying their wallets.
“America, it appears, is no longer a fast food nation. It’s a fast-casual nation” — Tim Carman, Washington Post.
The mentality of the average foodie has quickly shifted, and quality is a contributing factor. Sandwich shop franchises, like PrimoHoagies, who prioritize quality, have been able to fill that gap. PrimoHoagies sandwiches are made with gourmet meats and cheeses and award-winning bread, freshly baked daily.
2. Redefining Value
Sandwich shop franchises similar to PrimoHoagies can satisfy certain aspects of the customer experience where others fall short. For instance, research is showing us that restaurant consumers value variety far more than simplicity. While restauranteurs believe their focus should be on perfecting premier menu offerings, a smaller selection could negatively impact customer retention. Sandwich shop franchises with an extensive menu like PrimoHoagies are far more inviting for new tastes, new combinations, and new experiences.
3. Larger Chains are Falling
The past decade larger chains have rapidly declined all across the U.S., creating greater opportunity for new sandwich shop franchises. Those big brands that were once considered industry mainstays have lost their appeal to the customer. The result: hundreds of location closings. Why does this show promise for an investor interested in opening a sandwich shop franchise? Along with quality, the customer also values a holistic message. PrimoHoagies prioritizes authenticity in our food and our story — it’s what has helped us expand our roots from South Philadelphia to states up and down the East Coast. No matter how far we develop, or how big our brand grows, PrimoHoagies’ taste of Ritner Street will live in the heart of every bite.
Would you like to learn more about PrimoHoagies? Are you interested in starting a sandwich shop franchise? Contact us today!