April 28, 2020
When you look back at the fast-casual industry a decade ago, it’s incredible to see how much has changed. Now, customers have new expectations of service, and brands like our deli franchise have learned to adapt. We love to bring our customers the best possible dining experience, and all of these developments have allowed us to do so. Let’s take a look at the fast-casual restaurant industry, the changes we’ve seen, and how it’s easier than ever to make sure the franchisor you team up with is primo.
Mobile’s a Must
We all fall victim to too much screen time, but that’s just how the world has evolved. With a quick command on a smartphone or tablet, you can practically find anything. The internet has an incredible wealth of information and being on top of your digital presence is vital to stay relevant. This is especially the case in the fast-casual restaurant franchise space. Here are some eye-opening statistics that prove customers everywhere are going digital before they dine:
- 80% of consumers think it’s important to see a menu before they dine at a restaurant
- 70% of consumers think it is important to be able to read the menu of a restaurant on a mobile device
- 62% of consumers are less likely to choose a restaurant if they can’t read the menu on a mobile device
And that’s just the menu! Knowing that, think about how important this kind of exposure is for every aspect of our industry. For instance, have you ever Googled “restaurants near me” or “sandwich franchise near me”? If the answer is yes, you aren’t alone. This is another trend that has become increasingly popular — research has shown there are over 63.5 million Google searches with some variation of this phrase every month. Brands like PrimoHoagies have implemented tools that make the most of this trend to increase local consumer awareness.
Convenience is King
After the introduction of drive-thru windows, it seemed like fast-food had mastered the art of customer convenience. Now, technology has reset that standard, and fast-casual deli franchise brands like PrimoHoagies are enjoying the benefits.
If you own a mobile device, you are now able to order food from any nearby restaurant without any human interaction at all. Applications like DoorDash and Grubhub have made it possible to pull out your phone, select a meal, and pick it up on your front stoop just moments later. This level of culinary convenience has changed the way we think of delivery all over the United States. Last year, these kinds of apps were used by 38 million people in the U.S alone, which was an uptick of over 21% throughout 2018. Research has shown that by 2021, we can expect to see another 20% of smartphone users on these apps.
Finding a Franchisor
Another area of the fast-casual industry that has seen significant change is the process of partnering with the best franchise brand. Technology has made it easier to do your homework and find the right team for you. That brand should be transparent, innovative, and passionate about the service they are providing — all while clearly explaining the process if you decide to move forward. If you can’t tell, our team at PrimoHoagies is incredibly passionate about our industry. Our sandwich franchise has evolved from a small standalone hoagie shop to a network of 80+ locations all looking to share our sandwiches with anyone who has an empty stomach. As we continue to grow, we look forward to bringing on more passionate owners and supporting them in their deli franchise journies.
Are you interested in bringing one of our PrimoHoagies sandwich franchises to your neck of the woods? Get in touch with a member of our team today!