We’re Built Different
Why Franchise Owners Choose Primo
Bank on Proven Unit Economics
A $927K systemwide average unit volume*, with a median of $871K*, proves the Primo model holds up across geographies. Top-quartile units run $1.35M*, and you can get started from as little as $366K**.
Maximize Opportunity with a Smaller Footprint
The Primo prototype runs just 1,000 to 1,200 square feet with no hoods or fryers. That keeps build-out costs down, simplifies permitting, and opens up a much wider list of workable spaces across suburban, urban, and infill locations.
Serve a Product Nobody Can Replicate
Primo is a real Italian deli, not a commodity sub shop. The hand-rolled, seeded bread is our proprietary recipe, the artisan meats and cheeses are exclusive, the family recipes go back to 1992, and everything moves through our own distribution network.
Ring the Register Across Every Daypart
A PrimoHoagies franchise earns throughout the day and across channels: with dine-in and takeout, a mobile app and rewards program, third-party delivery, and a catering and events business that brings in substantial volume.
Claim a Market With Room to Grow
With roughly 80% of its current footprint in Pennsylvania and New Jersey, Primo has plenty of white space left to claim. Strong markets are open from the Carolinas up through New England and into select territories beyond.
Grow with an Award-Winning Brand Beside You
USA Today has named Primo its “Best Sandwich Shop” three years running, and the brand also lands on the Franchise Times Top 400 and the Entrepreneur Franchise 500.
Join the Family
Why we chose Primo
Hear Their StoryFAQS
The estimated initial investment for a PrimoHoagies franchise starts at $366K** and runs to roughly $652K, depending on your market, your real estate, and your build-out. That range covers the $25,000 initial franchise fee, grand opening advertising, and opening inventory. To qualify, you will also need at least $500K in liquid capital and $1M in net worth. Because the 1,000-1,200 square foot format does not require hoods or fryers, build-out costs and timelines usually come in below a traditional quick-service restaurant. View Item 7 of our Franchise Disclosure Document for a complete investment breakdown.
We look for at least $500K in liquid capital and $1M in net worth. Multi-unit developers should be funded to support their full build schedule, and our team will walk you through what that looks like for the territory you have in mind.
Restaurant experience helps, but it is not required. We are looking for disciplined operators and business builders who will run the playbook and lead a team well. Our training and field support get you up to speed on how Primo runs, whether you come from food service or another industry.
Two things a national chain cannot easily match: the quality of our product and the efficiency of our operation. Primo is an authentic Italian deli built on family recipes, proprietary hand-rolled seeded bread, proprietary meats, and artisan cheeses that move through our own distribution network. Our premium product supports real pricing power and repeat visits, and it shows up in sales per square foot that sit well above the category average.
About 80% of our current footprint sits in Pennsylvania and New Jersey, which leaves a lot of open territory, from the Carolinas up through New England and select markets beyond. We award single and multi-unit territories to qualified operators.
Explore Available MarketsYes. We offer franchise fee discounts on multi-unit development agreements. Some of the strongest opportunities are for operators who want to build a portfolio across a defined territory.
You start with hands-on training in our company-run restaurants, then get on-site support through your grand opening. After that, a dedicated field business consultant works with you on operations, while our teams continue to be a resource on real estate and construction, supply chain, and marketing for the long haul. You are never running it alone.
Franchisees pay a 6% royalty on gross sales and contribute 3% to the brand marketing fund, plus a local marketing minimum.
The prototype targets a 1,000-1,200 square foot in-line space with no hood or fryer requirement. That opens up a wide range of suburban, urban, and infill spots, with easier permitting in most towns and a faster path to opening than a traditional quick-service build.