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The Roadmap to your Grand Opening
Primo’s proven systems take the guesswork out of franchising. Every step is designed to make sure this is the right fit and to set you up to open strong. Here’s what the journey looks like.
1
Submit Your Inquiry
Tell us about yourself and the market you’re interested in. Review the initial investment range, confirm you meet our financial requirements, and submit your franchise inquiry.
2
Schedule Your Introductory Call
We'll follow up to schedule an introductory call, walk you through the numbers, and learn more about your background and goals.
3
Review the FDD & Secure Your Funding
Review our Franchise Disclosure Document in detail, including the full investment breakdown and historic performance data, and secure funding.
4
Meet the Team at Discovery Day
Spend time with our Leadership and Development teams to see the business up close and get the answers you need to make a confident decision.
5
Claim Your Territory
Sign your franchise agreement and lock in your market before someone else does. PrimoHoagies is currently targeting expansion from the Carolinas up through New England.
6
Build, Train & Open Your Doors
Work with our Development team to navigate real estate, design, and construction. Complete hands-on training in our company restaurants, then open with on-site support at your grand opening and a partnership that continues well beyond day one.We’re Built Different. Are You?
Meet the Ideal PrimoHoagies Franchise Candidate
We’re looking for disciplined operators: people who will run with proven processes, lead their team effectively, and invest in their community. Prior restaurant experience helps, but it’s not a requirement. Our training and field support will get you up to speed on the Primo playbook.
Financial Requirements
- $500K in liquid capital
- $1M minimum net worth
- Multi-unit developers should be funded to support their full build schedule.
The Right Operator
- Hands-on and committed to running the business
- A leader who can build and develop a team
- Ready to follow proven systems and grow with the brand
How Much Does a PrimoHoagies Franchise Cost?
The estimated initial investment ranges from $366K** to roughly $652K, depending on your market, real estate, and build-out.
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| Expenditure | Amount |
|---|---|
| Initial Franchise Fee | $25,000 |
| Grand Opening Advertising | $15,000 |
| Opening Inventory | $31K – $40K |
| Ongoing Royalty | 6% of Gross Sales |
| Brand Marketing Fund | 3% National, 1% Local |
| Multi-Unit Discounts | Available on multi-unit development agreements |
| Estimated Initial Investment | $366K – $652K** |
The Best Markets Are Moving Fast
It all started on a South Philly corner, and 80% of PrimoHoagies locations are still planted in PA and NJ. The rest of the map is wide open, from the Carolinas up through New England and select markets beyond. But the best ones won’t stay open for long.
Claim Your Territory